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Mumbai · Influencer Marketing & Talent Management

Built on trust.
Proven in action.

We plan, run and measure creator campaigns across YouTube and Instagram for India's leading brands. Every number on this page is pulled from live campaign data — not a pitch.

0 Cr+
Views measured
0+
Brands partnered
0+
Tracked videos
0+
Creators activated
Trusted across 90+ brands
Two verticals · one team

We own both sides of the campaign.

Most agencies do one. We run influencer marketing for brands and manage the roster of creators delivering it — so the team that sells your campaign also controls the talent behind it.

Vertical 01 — For Brands

Campaigns that perform, run end-to-end.

Give us the brief and the goal — we own the messy middle: discovery, negotiation, execution and proof, so campaigns ship on time and results are measurable.

  • Audience-fit creator shortlisting by category & language
  • Rate negotiation & clean commercials, handled for you
  • Briefs, approvals & on-time delivery across YouTube + Instagram
  • Live view / like / comment reporting on every deliverable
Start a campaign →
Vertical 02 — For Creators

A managed roster — not a cold marketplace.

We represent creators across Hindi, Kannada, Telugu & Tamil audiences — securing the right deals and handling the business so they can focus on content.

  • Inbound brand deal flow & partnerships
  • Rate negotiation & contract closing
  • Content strategy to grow reach & collabs
  • Monetisation & payout support
Apply to join →
Categories we power

Where we deliver the strongest results.

Audience-matched creators driving measurable reach across every category we run.

Beauty & Personal Care

Skincare · Makeup · Haircare · Nutrition
30.4 Cr+ views
Plix · Faces Canada · Purplle · Swiss Beauty

FMCG & Home Care

Mass-market · Fabric · Hygiene
5.9 Cr+ views
Beco · Ghadi Soap

Home & Appliances

Grooming · Kitchen · Electronics
5.7 Cr+ views
Agaro · Croma

Baby & Parenting

Babycare · Nutrition · Family
1.7 Cr+ views
Luvlap · Johnson's

Lifestyle, EdTech & More

Jewellery · Books · Apps · D2C
0.7 Cr+ views
Duolingo · Amazon Mini TV · Indira IVF
Across all verticals
Total views55 Cr+
Creators activated245+
Brands partnered90+
Brand case studies

Four brands. Four playbooks. One system.

Real campaign data from four flagship partnerships — each solving a different brand objective.

Case Study 01 · Beauty & Nutrition

Objective — layered reach with deep audience engagement

Plix shows what happens when you stack creators across languages. Across 38 deliverables the campaign drove our highest comment volume of any brand — 40,000+ comments — signalling genuine consideration, not just passive views. Strong CTA mechanics turned reach into conversation.

38 videosMulti-creatorReels + ShortsHigh-intentCTA-led
13.4 Cr+
Total views
40.7K
Comments — #1 of any brand
38
Deliverables
8.1L
Total likes
10.2 Cr+
Total views
260+
Deliverables
160+
Creators mobilised
9.7L+
Likes tracked
Case Study 02 · FMCG & Home Care

Objective — category-defining reach through a creator army

Our largest creator mobilisation to date. Beco ran across 260+ deliverables and 160+ creators on YouTube & Instagram — a sustained, multi-wave push that compounded into 10 Cr+ views. This is the playbook for a brand that wants saturation, not a one-off spike.

260+ videos160+ creatorsYouTube + InstagramMulti-waveSaturation play
Case Study 03 · Home & Appliances

Objective — always-on demand for grooming & home appliances

Agaro is our textbook always-on partnership: 113 deliverables across our network, anchored by a repeatable demo-led short format. Our flagship creator's Agaro short alone crossed 1.17 Cr views and 4.98 L likes. Repeat creators + a proven format = compounding reach the brand could bank on month after month.

113 videosDemo shortsMulti-creatorRepeat formatHindi + Regional
5.1 Cr+
Total views
19.5L
Total likes
113
Deliverables
14.5K
Comments
29
Deliverables
1.88L
Total likes
7.9K
Comments
55L+
Total views
Case Study 04 · Beauty & Cosmetics

Objective — a sustained, high-engagement beauty partnership

Faces Canada is proof we build relationships, not one-offs. Across 29 deliverables the brand earned 1.88 L likes and 7,900+ comments — among the highest engagement-per-video in our book. A repeat partner that keeps coming back because the audience keeps responding.

29 videosRepeat partnerBeauty creatorsHigh engagementReels + Shorts
Proof of work

Campaigns that broke out.

A snapshot of network campaigns that delivered remarkable reach at scale.

01Ghadi SoapYouTube Shorts · Network creator5.86 Cr
02Mama EarthYouTube Shorts · Network creator2.47 Cr
03PurplleYouTube Shorts · Network creator1.68 Cr
04AgaroYouTube Shorts · Kaamini Chaube1.17 Cr
05StazeReel + Shorts · Kaamini Chaube62 L
Creator network

A managed roster.

A few of the creators we represent across beauty, lifestyle, FMCG and regional content — managed with the same commitment regardless of size.

Exclusive
Kaamini Chaube

Kaamini Chaube

Beauty · Lifestyle
5M+
YouTube
477K
Instagram

Flagship creator — viral-grade beauty & D2C shorts, multiple 1 Cr+ campaigns.

Exclusive
Himani Sharma

Himani Sharma

Fashion · Study Vlogs
432K
YouTube
100K+
Avg views

Gen-Z fashion & daily-vlog voice with 100K+ average views per video.

Exclusive
Avika Goel

Avika Goel

Daily Vlogs · Student Life
Teen
Daily vlogger
High
Engagement

Relatable teen daily-vlogger with a highly engaged student audience.

Exclusive
Pavitra

Pavitra

Kannada Beauty & Vlogs
97
Deliverables
High
Comment rate

Consistency engine — long-form vlogs with deep, high-intent engagement.

Exclusive
Shridevi

Shridevi

Kannada Lifestyle
112
Deliverables
Kannada
Regional

Our most prolific regional creator — reliable always-on Kannada reach.

Exclusive
Nisha Chandra

Nisha Chandra

Kannada Mom Talk · Parenting
44
Deliverables
Niche
Parenting

Trusted parenting voice for babycare & nutrition in regional markets.

+

245+ creators activated

Hindi · Kannada · Telugu · Tamil
4
Languages
840+
Videos shipped

Beyond our exclusive roster, we activate a wide vetted network for scale campaigns.

Are you a creator?

Get inbound brand deals, negotiation handled, and payouts on time. Applications reviewed within 48 hours.

Join the roster →
What clients say

Brands that keep coming back.

Real words from the brand teams we've run campaigns with.

"

Professional, well-organized, and smooth execution throughout. Special thanks to Mahadev — his coordination and responsiveness while managing multiple creators and ensuring timely delivery made the entire campaign seamless.

Taniya DasAgaro
"

The videos are always delivered on time, and everyone on the team is kind, helpful, and easy to coordinate with. Really appreciate the support — we'd love to work together again!

Harshita SomayaFaces Canada
"

Special appreciation to Mahadev for his execution and ownership. Locking a high volume of creators with smooth coordination and on-time delivery isn't easy — his commitment made a huge difference.

Aastha JagtapBeco
How we work

A simple, repeatable workflow.

1

Brief

We translate your goal into a clear creator brief & KPIs.

2

Shortlist

Audience-fit creators by category, language & budget.

3

Execute

Briefs, approvals, deadlines & on-time delivery.

4

Publish

Coordinated go-live across YouTube & Instagram.

5

Report

Live view / like / comment tracking + learnings.

Work with us

Tell us what you're building.

Brands: share your campaign details and we'll reply with a creator shortlist and plan. Creators: apply to the roster and we'll review within 48 hours.

For Brands

Run a campaign

Fill this in and it lands directly with our founder. Expect a reply within 24 hours on working days.

Goes straight to our founder's inbox — no forms lost in a queue.

Brief received.

Thanks — we'll reply within 24 hours on working days with a creator shortlist and plan.

For Creators

Join the roster

Tell us about your channel. We review every application within 48 hours.

Reviewed by our talent team within 48 hours.

🎉

Application received.

Our talent team will review your profile and get back to you within 48 hours.

Get in touch

Prefer email? Reach us directly.